Blog - Place to find people in trouble
Pick up from Seth Godin’s blog. I find it useful.
“Blogs, of course, ought to be the perfect place to find people in trouble. The challenge is in getting past the “I won’t click on an ad” mindset that 80% of those online carry around. Guerrilla marketing works best when it takes the form of a sponsorship or other unexpected combination of advertiser and content. Blogs let you go farther than that, though.
The most effective marketing use of blogs seems to be when the advertiser/ marketer uses the blog as an opportunity not to sell a product, but to attract people who are in the right mindset. Joel Spolsky rarely writes about his product, but that’s fine. The people who read his writing are the very same people who need his product, and his proximity to the valuable ideas (and his reputation) makes it not such a leap to go ahead and buy what he has to sell.
Attract people in trouble–>Help solve their problems–>Build your reputation–>Sales happen.”
I wonder why there is a bank who is considering of using blogs to promote/ sell its product. Will it work?
I believe, large organisations that have originated from traditional money-making businesses will definitely benefit from new media initiatives.
However, it’s important to tie this in with segment marketing. Blogs never existed when I was 12, but it is already part and parcel of a kid’s life today. Similarly, it will probably never appeal to the older generation that in many cases have a larger share of the disposable income.
Speaking of banks, Wells Fargo has a series of blogs that they use to connect with their customers in various segments. Definitely worth a look:
http://blog.wellsfargo.com/
Don’t think it’s too far fetched to see Malaysian banks with blogs in the near future, perhaps even this year. First one to reach that line won’t be a winner, but will definitely leap frog the competition.
Thanks a lot for the info & tips =)